A 21st Century 7 Habits of Highly Effective People

A 12-Year Project Completed

It is not often that one completes a 12-year project.  This month, I have had the chance to do just that by  publishing a groundbreaking new book.  It is called, Self-Action Leadership: The Key to Personal, Professional, & Global Freedom.  

The result is the much anticipated release of a 21st Century analogue to Stephen R. Covey's famous 7 Habits of Highly Effective People.

This Generation Next "Personal Leadership Handbook" is as different from the original 7 Habits as it is similar.  While it's tone, format, length, and anecdotally rich content strikingly diverges from Covey's 1990s work, its commitment to teaching, modeling, and championing correct principles that promote "Powerful Lessons in Personal Change" is just as effervescent and vibrant.

I first read Covey's timeless classic in 2001 to fulfill a requirement in a college leadership course.  Simply stated, the book changed my life.  To this day, with the exception of sacred religious texts that are near and dear to my heart, it has influenced my life more than any other book.  By 2003, I had a pretty clear vision of my life's professional purpose -- to write an analogue to the 7 Habits and start a company that might serve a new generation as ably as Stephen R. Covey and Hyrum W. Smith's contributions and companies served the last.

My son, Tucker, with
my well-worn copy
of the 7 Habits

The difficulty of this ambitious and audacious undertaking has been perennially perplexing and persistently painful, yet inexplicably rewarding and profoundly fulfilling.  Fraught with seemingly endless challenges, rejections, and failure over the course of the past decade, the journey also brought countless moments of satisfaction, success, and even elation.  More importantly, it bore much fruit in my own life, and is now beginning to bear fruit in the lives of others.

I can say without any reservations that the principles Covey and Smith taught in their masterful books over the years are as veracious as they are beneficial.  I know because I have thoroughly tested them in the laboratory of my own life.  Moreover, my careful study and application of them helped pave the way to the production of Self-Action Leadership, which I earnestly desire will help those in the 21st Century as ably as Covey's 7 Habits and Smith's 10 Natural Laws of Successful Time & Life Management assisted those in the 20th Century and beyond.  As I mention in my "Special Tribute" to both FranklinCovey Co-Founders in my book, "If I have seen further, it is by standing on the shoulders of giants." (Isaac Newton).

Click HERE to read my personal tributes to Hyrum W. Smith, Stephen R. Covey, & Charles C. Manz, whose work proved foundational to my own.

Self-Action Leadership presents an original THEORY and MODEL of self-leadership.  This new scholarship has been diligently hewn out of the ore of my own life's crucibles. It is further rooted in doctoral level action research and carefully corroborated by a cornucopia of wisdom literature spanning several millennia.

This insightful guide to freedom, success, and most importantly--personal change--signals a new era in self-help literature and the science of personal development.  It also aims to usher in a whole new cultural era in the Occident, namely, an AGE of AUTHENTICISM -- marked by character, integrity, hard work, and personal reliance -- which is destined to replace the perilous, perjurious, prurient, and pernicious era of POSTMODERNISM that has increasingly dominated Western Culture in the last 50 years.

Click HERE to learn more about the Self-Action Leadership THEORY

CLICK HERE to learn more about the Self-Action Leadership MODEL

Ranging far beyond the home, classroom, schoolhouse, or corporation, SAL aims to lead a resurgence of American Greatness and Leadership on the World Stage by influencing a renaissance of character and integrity by providing an education in True Principles based on Universal Laws of Natural Acquisition.

I love my Country.  I am proud to be an American, and have been saddened to observe the salient decline of our great nation.  Despite the perplexing problems that presently persist throughout our 50 States and other territories, I remain optimistic about her future.  I wrote Self-Action Leadership -- a non-partisan, secular, educational based personal development manual for my Country.  It is my way of saying THANK YOU to this great land, as well as all those who have made it the greatest nation in the world and the "Last best hope of Earth." (Lincoln)

I am who I am, and have accomplished what I have in large part because of the liberty, hope, opportunity, and inspiration I have derived from living in this blessed and magnanimous land of promise.

It is PAYBACK time!

By capitalizing on the tremendous liberty my Country has afforded me, I have been able to pursue and achieve personal freedom in a wonderfully remarkable manner.  It is my earnest hope that this manual will serve my Country in coming years by helping to preserve our liberty and expand the freedoms of others to ensure that our best day's are ahead of us -- not behind us.

Click HERE to watch Dr. Jensen's vision of restoring American Greatness through Education

Self-Action Leadership is written on the premise that organizational, national, and even international change is predicated on personal change; it all starts with the individual.  As individual units of an entity develop character, capacity, and competence, organizational conglomerates improve by a factor of those individual changes, and the accompanying synergistic infusion of efficiency, effectiveness, and prosperity can be staggering.

All lasting SUCCESS begins with EDUCATION

Talk to just about anyone and they'll offer up plenty of blame and point a plethora of fingers at other people and entities as they didactically diagnose the panoply of problems we presently face.  What is unfortunately rare is to find someone willing to look in the mirror, admit the presence of one's own bag full of blemishes, and then begin the process of fixing the only thing any of us has any real control over -- our own thoughts, speech, actions, attitudes, biases, and beliefs.

Our goal at Freedom Focused, and the aim of Self-Action Leadership, is to reverse this depressing trend, and return power to the people as one-by-one, individuals embrace a lifelong commitment to personal change and excellence.

Whatever your political persuasion, sexual orientation, race, culture, gender, or personality, I believe we can all unite in a pursuit of personal purification through self-awareness, personal discipline, and an accession of Universal Laws that govern both the physical world and the metaphysical results we garner by virtue of our thoughts, speech, and actions.

We invite you to join us in this movement aimed at restoring American Greatness and promoting World Peace through a dedication to individual excellence and integrity.  There can be no greater contemporary, national quest.  The impending perils of the future demand that we prepare now to tackle the trials we inevitably face down the road.  Let us prepare now lest we be swallowed up when the fiery heat of the refining fires of the future blast forth to test our mettle and see what we are really made of.

You can begin this preparatory stage now, by reading this new groundbreaking book.

CLICK on one of the links below to buy your own copy of SELF-ACTION LEADERSHIP: The Key to Personal, Professional, & Global Freedom.

Buy a HARD COPY version of Self-Action Leadership

Buy an e-Copy version of Self-Action Leadership

Buy an e-version of SAL at AMAZON.COM

* Best Deal * Buy hard-copy and e-version copies of SAL at BARNES & NOBLE.COM  * Best Deal *

Click HERE to read what the EXPERTS are saying about Dr. Jordan R. Jensen and Self-Action Leadership

Click HERE to read about the AGE of AUTHENTICISM that Freedom Focused is Championing in an effort to prod POSTMODERNISM into the pages of history

Click HERE to read the Book's Foreword, written by Christopher P. Neck, Ph.D., University Master Teacher, Arizona State University; and the Book's Afterword, written by David G. Anthony, Ed.D., CEO of Raise Your Hand Texas

Click HERE to read the Author's Preface

Click HERE to watch Dr. Jensen's Full Speech on Restoring American Greatness through Education

Click HERE to watch Dr. Jensen's Introductory Seminar on Self-Action Leadership

Get Dr. Jordan Jensen's new Book FREE: 2-month Window

Dear Friends & Colleagues:

Like many of you, I have deep concerns about the direction our Nation & World is trending. For more than a decade, I have been racking my mind and heart in an effort to produce something educational that might give a voice to all those yearning to “do something about it.”

Last Friday I completed, and submitted to a publisher, a book I have been working on since 2003. The book is called: Self-Action Leadership: The Key to Personal & Professional Freedom (A Personal Leadership Resource for Businesses, Schools, Families, and Individuals).

I have spent literally thousands of hours over the past 12 years reading, researching, interviewing, writing, editing, proofreading, presenting and polishing the message in this book. I believe the importance of the message merits the kind of total effort I have invested.

Prior to the book’s official launch on Amazon.com in a couple of months, I am offering a FREE electronic copy of this book to family members, friends, and colleagues. If you are interested in receiving your FREE downloadable PDF of this manuscript, please reply to this e-mail with the word “YES,” and I will send you an invite to my Dropbox folder whereby you can access the downloadable file. Or, if you are reading this via a blog post, just send me an e-mail with the word, “YES” to…

jordan.jensen@freedomfocused.com

If you like the book, feel free to share copies of the PDF file with your own family, friends, and professional network.

The purpose of this book is 5-fold:

1. Inspire a Renaissance of American Patriotism & Greatness
2. Promote Personal Responsibility & Self-Reliance
3. Restore the age-old, classical acceptance of a real Right & Wrong
4. Eclipse the Postmodern Era with a new AGE of AUTHENTICITY
5. Provide a comprehensive Theory & Model of self-leadership that provides a holistic roadmap to Personal Growth that will lead to organizational effectiveness and the achievement of the goals stated above. 

Here is a sampling of what some of the EXPERTS are saying about this book: Click on Names to learn more about each endorser.

Praise for Dr. Jordan Jensen & Self-Action Leadership

"In Self Action Leadership, Jordan Jensen has assembled a leadership masterpiece anchored steadfastly in true principles of philosophy and human behavior. In wonderfully written prose, Jordan reminds us of who we are and what it takes to live and lead with honor. Moreover, he challenges us to live up to the high calling of being human beings with a special mission on this Earth. To accomplish our mission, we must do two major things: grow in our sense of personal responsibility, and in turn, care for others and help them to do the same. I grappled with these two areas in a primal way during more than five years as a POW in Vietnam. Now I’m thrilled to see how Jordan has laid out SAL by using the vehicle of story to illuminate his own, unique journey of transcending adversity. In so doing, he has inspired us all to become who we are capable of becoming. Bravo!”

– Colonel Lee Ellis
U.S. Air Force Retired. Vietnam POW survivor (Hanoi Hilton). President & Founder of Leadership Freedom® LLC and FreedomStar Media™ Author of Leading With Honor: Leadership Lessons from the Hanoi Hilton.


“There is no more important contributor to your own effectiveness than how you lead yourself. If you want to learn a great deal about the latest thinking on self-leadership, read this book.”

– Charles C. Manz, Ph.D.
Nirenberg Professor of Leadership, The University of Massachusetts, and the Father of self-leadership in the Academe

“Jordan Jensen has written a thorough, intense, and illuminating autobiographical volume about how to lead self.”

– James G.S. Clawson, Ph.D.
The Darden Graduate School, University of Virginia, and author of Level 3 Leadership: Getting Below the Surface.


"A deeply personal and richly emotive narrative, Self-Action Leadership takes the reader on a journey of self-discovery, providing one of the most detailed and applied treatments of self-leadership concepts currently available."

– Jeffery D. Houghton, Ph.D.
West Virginia University, Associate Professor of Management, and leading self-leadership scholar.


“Reading this book may be the most worthwhile thing you do this year. Its presence in the literature is a service to our Country.”

– David G.Anthony, Ed.D
CEO of Raise Your Hand Texas


“Jensen’s message is germane to civic leaders, business professionals and workers of all kinds, educators, students, parents, and children—in short, to EVERYONE.”

– Christopher P. Neck, Ph.D.
University Master Teacher, Arizona State University


“Anyone who seeks greater insight into their inner struggles, and desires the tools to overcome those struggles—to master self, will find this book a must read!"

– Bruce H. Jackson, Ed.M, MBA, MA, Ph.D., MPA
Founder and CEO of The Institute of Applied Human Excellence, and author of Finding Your Flow: How to Identify Your Flow Assets and Liabilities—The Keys to Peak Performance Every Day

SAL Case Study: The Joe Jensen Story

Read About a Real Educator 

Who is Making a REAL Difference

Politicians, pundits, and other persons of power love to talk about public education in America and point out its many pressing problems.  Sadly, for many, their main concerns with the "system" often involve structural inequality, lack of money, standardization, unionization, and a litany of other issues that have little to do with the heart of the matter--which involves helping the students themselves become good citizens that productively contribute to society.

Make no mistake, structural inequality, lack of resources, and other issues can present real challenges.  They are, however, not primary issues; they are secondary issues.  The root of most educational problems in America virtually always lies in a lack of knowledge, competence, character, and caring on the part of the educators themselves.

Even the most lavishly funded and structurally equitable schools will never realize their full potential if their leaders and teachers lack character--and an understanding of the fundamental principles that lead to long-term student success. 

Conversely, even the poorest funded and most structurally inequitable schools can achieve remarkable things if the teachers and administrators that lead them possess character & competence and really care about their students. 

Dr. David G. Anthony, CEO of Raise Your Hand Texas

In the words of Dr. David G. Anthony, CEO of Raise Your Hand Texas, and former Superintendent of the Cypress-Fairbanks Independent School District (among of 25 largest in the USA) in Houston, TX:

"I look at results that answer the question: how do we best serve kids? The simple goal of education is to make people better. We need to make adults better, and we must make students better. That’s the only goal I’ve ever really had."

Educators like Dr. Anthony are, in my experience, not a dime-a-dozen, and when you find them, they are worth their weight in gold.  I recently came across an article about just such an educator.  His name is Joe Jensen -- soon to be Dr. Joe Jensen -- the Principal of Orem Junior High School in Orem, Utah.

Principal Joe Jensen, who, aside from making big
waves in the world of education,  is also a husband,
the father of six, and an avid athlete who has
finished the elite Leadville 100 mountain
biking race an impressive 7-times.

Joe is one of the finest self-action leaders I have ever met.  His personal capacity, competence, and integrity as a leader and educator have initiated quantum changes at his school.  Even more impressive, his unprecedented accomplishments come at a Title 1 school.    

Freedom Focused exists to develop and promote leaders like Joe Jensen in the field of education and beyond.  If I have anything to say about it, his inspiring story will eventually touch all corners of this nation, which so desperately needs educators like Joe at the helm of our nation's public schools and districts.  I invite you to read his inspiring story and share with your personal network.

Click HERE to READ the Joe Jensen Story.

Next Blog Post: Tuesday, February 17, 2015  ~  The Unabridged Case Study of Felicia Cockrell

SAL Book: The Foreword & Afterward

Self-Action Leadership:

The Key to Personal, Professional, & Global Freedom

Foreword

By: Christopher P. Neck, Ph.D.

University Master Teacher, Arizona State University

David McCullough – that famous historian and author of our time – once remarked: “The only way to teach history, to write history, to bring people into the magic of transforming yourself into other times, is through the vehicle of the story. It isn't just a chronology. It’s about people. History is human.” With these words in mind, Jordan Jensen’s comprehensive work on self-leadership, built on the foundation of his own, unique self-leadership history, is truly an exceptional work for two distinct reasons.

First, Self-Action Leadership applies the method of teaching outlined by McCullough. There are many good definitions and explanations of self-leadership out there, but Jordan’s work stands apart because he teaches us the concept through the vehicle of storytelling. And the wonderment of the story is that it is his own. In the pages that follow, Jensen articulately chronicles his own self-leadership successes. In doing so, he does not withhold the painful details surrounding the many struggles and failures preceding those successes. With unusual honesty and courageous self-disclosure, he opens our eyes to our own imperfect, yet determined, humanity by providing a fascinating look into his own. In the process, he inspires us to transcend whatever adversity comes our way to eventually realize the full extent of our life’s potential. But he does not stop at sharing his story. He goes on to utilize his narrative as a foundation for expanding self-leadership theory by introducing his own, original theory and model— the Self-Action Leadership Theory & Model.

Second, Jensen has accomplished a task that is very difficult for any author to achieve, and that is to produce a single text that is highly relevant to multiple audiences at the same time. Because of the universal applicability of basic self-leadership principles, his message is germane not only to persons struggling with OCD, depression, or other forms of mental illness, but to civic leaders, business professionals and workers of all kinds, educators, students, athletes, parents, and children—in short, to everyone. Indeed, I do believe that virtually anyone who reads this book will be able to take something away from it that will improve his or her life in a significant way. As an author myself, I am amazed at Jordan’s achievement in writing one book that carries the potential to reach such a wide variety of people—and that is the beauty of it.

This book will do much more than just teach you about Self-Action Leadership. It will cause you to think deeply about how you are currently living your own life, and how you could better lead yourself to achieve the results you most desire in the long-run. More importantly, Jensen’s compelling story and courageous personal example, combined with his percipient ability to effectively teach the corresponding self-leadership principles, will inspire and motivate you to actually do something about what you will learn. In the process, it might even touch emotions in your heart that will move you to joy and tears. It takes a talented writer to do all of these things, so I know you’ll enjoy reading this book. More importantly, I know you’ll come away a wiser person with an increased motivation to begin taking action to realize your own Self-Action Leadership potential, an opportunity we can all take full advantage of, if only we will.

About Dr. Chris Neck

Christopher P. Neck, Ph.D. is one of the world’s most prestigious and prolific scholars in the self-leadership field. He is a lead co-author (with Dr. Charles C. Manz) of Mastering Self-Leadership: Empowering Yourself for Personal Excellence (2nd-6th Editions) – the textbook on self-leadership used at colleges and universities throughout the nation.

Dr. Neck earned a Bachelor’s degree and MBA from Louisiana State University and a Ph.D. in Management from Arizona State University, where he is currently an Associate Professor of Management. At ASU, he also holds the distinctive and singular title of University Master Teacher.

Before ASU, Neck taught at Virginia Polytechnic University (Virginia Tech), where he was awarded the prestigious Students’ Choice Teacher of the Year Award NINE TIMES between 1996 and 2008 (This award is a student-voted accolade honoring the best teacher of the year within the entire University).

Dr. Neck has published nearly 100 scholarly works in the form of books, textbooks, book chapters, and peer reviewed articles. His research specialties include: leadership, self-leadership, employee/executive fitness, self-managing teams, and group decision making processes.

Dr. Neck has done training for the U.S. Army as well as major corporations such as GE/Toshiba, America West Airlines, Dillard’s, Prudential Life Insurance, Busch Gardens, Clark Construction, Crestar, American Family Insurance, Sales and Marketing Executives International, American Electric Power, and W.L. Gore and Associates. His writing has been cited in major news publications including: The Houston Chronicle, The Chicago Tribune, The Washington Post, The Los Angeles Times, and The Wall Street Journal.

In addition to Mastering Self-Leadership, Neck is the lead co-author of Management—a seminal textbook for introductory classes in Management (Neck, Lattimer, & Houghton; Wiley, 2014) and Entrepreneuring—a seminal textbook for introductory classes in Entrepreneurism (Neck, Neck, & Murray; SAGE, 2015). He is also the author or co-author of Fit to Lead: The Proven 8-Week Solution for Shaping up Your Body, Your Mind, and Your Career (2004), Mastering Self-Leadership (2012, 2010, 2007, 2004, 1999), The Wisdom of Solomon at Work (2001), For Team Members Only: Making Your Workplace Team Productive and Hassle-Free (1997), and Medicine for The Mind: Healing Words to Help You Soar (2007).

In his personal life, Chris is a husband and proud father of a son and daughter. An avid runner, he has also completed 12 marathons including the New York, San Diego, and elite Boston. To-date, his longest continuous run is 40 miles.

For more information about Dr. Neck and his work and consulting services, or to contact him personally, please visit his website at www.chrisneck.com

Afterword

Dr. David G. Anthony, CEO of Raise Your Hand Texas

By: David G. Anthony, Ed.D.CEO, Raise Your Hand Texas

When Jordan originally invited me to review an 802-page manuscript of this book, I balked a bit, wondering when I would possibly have time to review such a tome. It is interesting to note how some of life’s most important, rewarding, and ultimately enjoyable tasks initially appear so uninviting. In the end, I opted to set myself to the task, and I am so glad that I did.

As I poured through the pages, my mind soon became flooded with memories, thoughts and experiences from my four-plus decade career as a teacher, principal, superintendent, and now CEO. From then on, there was no way to put the work aside. As I reflected further on Jordan’s “Pedagogy of Personal Leadership,” I found myself wishing I had enjoyed access to the book when I was a 21-year-old teacher working with high school seniors, and when I was a 25-year-old principal working with teachers and students.

As I continued to read, cliché’s like, “Leaders are born, not made” were removed from my gray matter and discarded. Instead, I thought of Shakespeare: “To thine own self be true,” and “Discretion is the greater part of valor.” Shakespeare got it. Furthermore, my mother’s admonition of, “How do you ever expect to be loved by others if you don’t love yourself,” could just have easily been, “How can you expect to lead others, if you can’t even lead yourself?” In short, Jordan has eloquently articulated the need for, and importance of, leadership, character, and life-skill education in American businesses, schools, and homes. More importantly, he has outlined an explicit theory, model, and pedagogy to provide leaders, educators, parents, and individuals with a tangible toolbox and roadmap for immediate application.

As I delved deeper into Jordan’s book, the passages called up a memory of an interview where I was asked, “What are the most important things you hope your students learn?” I was principal of a school at the time, and I said, “My hope is that all of our students are highly literate and numerate and understand the importance of self discipline, responsibilities, and consequences. Then, no matter what goals they set, they will have the recipe for success.” I was under thirty years of age and my comments were crude compared to Jordan Jensen’s polished presentation, but not considerably off target.

If Jordan’s career had preceded mine and I could have used his book as a teacher, principal and superintendent, I would have positively impacted more students and teachers during my 37-year career by providing them with a key to potential success and significance. It is highly encouraging to see that this book has now been written for a new generation of leaders, educators, professionals, and students to use as a guide to their personal development. It is even more encouraging to know that its author exemplifies the principles he promotes.

I thank Jordan for inviting me to read this work. He has earned my endorsement. Reading this book may be the most worthwhile thing you do this year. I hope the message of Self-Action Leadership makes its way into the minds and hearts of students, parents, and business professionals everywhere. Its presence in the literature is a service to our Country.

About Dr. David Anthony

Dr. Anthony grew up in rural Louisiana (Florien). He graduated from high school in 1970 prior to attending Panola College in Carthage, Texas, where he played on the basketball team. He later completed a Bachelors degree in English and history at East Texas Baptist College in Marshall Texas. In 1977, he earned a Masters Degree in Secondary Education from Northwestern State University in Natchitoches, Louisiana.

From there, he served as Principal of a K-12 school in Converse, Louisiana, where he began a 9-year journey that included leading his school from “Worst to First.” Along the way, Anthony earned his Doctorate in Education Administration from Northwestern State University in 1986, and became a Superintendent. He served as Superintendent in High Island, Texas, Mount Pleasant, Texas, and Texas City, Texas, before taking over in McKinney, Texas where he oversaw growth from 9,800 students to 18,000 students during his tenure of five and one-half years.

Anthony’s successes in rural Texas and suburban Dallas (McKinney) caught the attention of Cypress-Fairbanks Independent School District, where he was hired as Superintendent in 2004. With over 112,000 students, Cy-Fair ISD is the third largest School District in the State of Texas and among the 25 largest Districts in the entire United States.

Anthony served at the helm of Cy-Fair ISD for seven years before accepting a position as CEO at Raise Your Hand Texas, a non-profit education advocacy organization that works to strengthen public education in the State of Texas by training public school leaders to lead transformational change at the campus level. Raise Your Hand Texas also advocates for public policies aimed at improving the education of all Texas students.

Anthony is a graduate of the Aspen Institute and Harvard Business School’s Advanced Management Program. A husband, father, and grandfather, Anthony resides in Houston, Texas.